Damian Kulash Jr.: How Can We Reimagine The Creative Process?

Ok go performs at TED2017 - The Future You, April 24-28, 2017, Vancouver, BC, Canada. Photo: Marla Aufmuth / TED

Imagine surrounding yourself with images and sounds, in order to set old ideas in a new context. OK Go's Damian Kulash Jr. describes the process that has inspired the band's hits and viral videos.

(Image credit: Marla Aufmuth/Marla Aufmuth / TED)

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